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In September 2021, Toxic-Free Future launched a national campaign calling on REI to phase out and ban PFAS in all private-label and brand-name products it sells.

From jackets to boots, outdoor gear sold at REI and other retailers contains toxic chemicals called PFAS (per- and polyfluoroalkyl substances). And the production, use, and disposal of these products pollute people and the planet. A growing body of scientific research has found links between exposures to PFAS and a wide range of health problems including cancer, a weaker immune system, and increased cholesterol.

REI has the power to lead the outdoor apparel industry in a bold phase-out of PFAS from products.

Join us and tell REI to stop polluting people, wildlife, and the planet for outdoor gear!

Campaign Timeline
  • September 2022: Campaign organizes national week of action in 11 states, deliver petitions to REI signed by 130,000+ REI customers and members.
  • June-August 2022: Advocates hold grassroots actions at REI stores in Maine, Minnesota, and North Carolina.
  • May 2022: REI leadership addresses PFAS at its annual member meeting, but fails to commit to phasing out PFAS.
  • May 2022: REI members speak out on the company message board leading up to the annual member meeting. TFF holds action at REI’s flagship store in Seattle.
  • April 2022: REI receives an F in national NRDC scorecard on retailer and brand PFAS corporate policies.
  • December 2021: A group of more than 100 local, state, and national organizations sent a letter to REI calling on the company to act. REI members post selfies on social media leading up to the holidays.
  • January 2022: Toxic Convenience report published, revealing PFAS in private-label and brand name clothing sold at REI and other retailers.
  • November 2021: Launched national online petition and social media campaign calling on REI to act.
  • October 2021: Campaign follows up with REI requesting meeting, which goes unanswered.
  • September 2021: Letter sent to REI CEO and Board of Directors.